#KISS THEORY HOW TO#
#KISS THEORY SOFTWARE#

It is also important in designing a minimum viable product and doing the least amount of work necessary to prove or disprove a hypothesis.

#KISS THEORY SOFTWARE#

Lastly, the KISS principle is crucial in software design, where function and instruction creep can make programs unmanageable over time. Website navigation should be as simple as possible and every barrier to the customer making a purchase should be removed. The same argument can also be made for eCommerce companies. Superfluous product design may be related to convoluted or excessive features, policies, procedures, steps, or systems. For product teams, simplicity is found by working backward from what the customer needs and omitting any feature that does not serve this purpose. Products with simple explanations also tend to sell better than those with more complex explanations. Instead, their primary concern is whether they can use the product to satisfy certain outcomes. When a consumer is weighing up a purchasing decision, they do not care how long the product was in development or how intelligently it was manufactured. These concepts are as true for software engineering and mobile applications as they are for Lockheed fighter planes. What’s more, simple products tend to work better because they have fewer moving parts, so to speak.

#KISS THEORY HOW TO#

For a product to gain maximum market share, the vast majority of the target audience must know how to use it. Today, many practitioners of the idea believe it may have been the first usability principle in product design. If Lockheed’s designs were not easy to understand, they would quickly become obsolete in the combat conditions for which they were made.

While briefing aircraft designers at Lockheed, he told them that whatever they made had to be something a basic mechanic could repair in the field with limited tools. Johnson explained the reasoning behind his phrase with a simple story.

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Kiss theory